Creative Direction
On-set art direction
Photography and film production
POS and window displays
Social content
Creative Direction
On-set art direction
Photography and film production
POS and window displays
Social content
An international self-care brand with a proprietary lab in Barcelona, Tara seek out natural remedies rich in heritage and reimagine them with science. The brief was to make some rustic star ingredients more appealing and precious. We shot the haircare collection through a feminine and nostalgic lens to amplify the natural undertones of ingredient-led formulas.
This poetic and slightly wistful campaign highlights that there is beauty in nature but also in traditional rituals. Time-tested ingredients are unveiled through a succession of a sun-lit moments. Shot on film, this nostalgic collection of images takes us back in time so we can discover, remember or revisit the traditional use of ancient remedies as well as their virtues.
.png){kind=icon}
