Creative Direction
On-set art direction
Film production
Film post-production
Creative Direction
On-set art direction
Film production
Film post-production
At the height of the pandemic, at a time with an intensified desire to be outdoors and at one with nature, we launch a US-focussed campaign for Tara. We conceived and directed a film that embodied the Tara's spirit and purpose.
Inspired by natural beauty and clean yet efficacious formulas that nurture beauty rituals all life long, Tara’s elevated brand expression is one powered by a desire for simplicity and comfort, through the female lens.
The brand film showcases a sisterhood of intriguing individuals, amongst the backdrop of serene nature. With the pandemic at the back of our minds we also wanted to address those resorting to nature for comfort by showing the calmness and appreciation of the world around us. This multi-sensory concept gives us a chance to be honest with the beauty audience, whilst also spotlighting the science, heritage and attitude of the brand.