Brand Operations
Brand strategy & creative
360° storytelling and content marketing
eCommerce strategy and wireframing
Data driven marketing campaigns
Go-to-market strategies
In-store experience
Packaging and Print Collateral
Creative direction
Photography and film production
Copywriting and content strategy
Creative Operations
Brand Operations
Brand strategy & creative
360° storytelling and content marketing
eCommerce strategy and wireframing
Data driven marketing campaigns
Go-to-market strategies
In-store experience
Packaging and Print Collateral
Creative direction
Photography and film production
Copywriting and content strategy
Creative Operations
Tara is a young self-care brand with a strong presence in Arabia. With a small collection of unique foundational products formulated in a proprietary lab in Barcelona, the brand needed an agile and resourceful team to lead a complete brand transformation and develop communications to cover all touch points of the consumer journey, in both the GCC and the US.
At the height of the pandemic, a time with an intensified desire to be outdoors and at one with nature, we launched Tara in the US with a campaign highlighting our connection to mother earth. With teams across branding, brand applications and content creation we conceptualised, managed and implemented a comprehensive communication plan to roll out paid media land always-on organic content. Output covers high-end stills, video assets, narrative and messaging, paid partnership management and press outreach.
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