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I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

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TARA

Building an iconic beauty brand

Services
Date of Completion
April 2022

Workstream Priorities
Resourcing
External Partnerships
Transformation roadmap
Category expansion
Product development
Strategic Narrative
Go-to-market strategies

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Workstream Priorities
Resourcing
External Partnerships
Transformation roadmap
Category expansion
Product development
Strategic Narrative
Go-to-market strategies

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Client

Tara is a young self-care brand with a strong presence in Arabia. With a small collection of unique foundational products formulated in a proprietary lab in Barcelona, the brand needed an agile and resourceful team to lead a complete brand transformation and develop communications to cover all touch points of the consumer journey, in both the GCC and the US.

Our Approach

At the height of the pandemic, a time with an intensified desire to be outdoors and at one with nature, we launched Tara in the US with a campaign highlighting our connection to mother earth. With teams across branding, brand applications and content creation we conceptualised, managed and implemented a comprehensive communication plan to roll out paid media land always-on organic content. Output covers high-end stills, video assets, narrative and messaging, paid partnership management and press outreach.

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Credits
@sidebaystudio on instagram