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I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

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OPHELIA LOUNGE

Relaunching an iconic New York rooftop gem

New York
Services
Date of Completion
April 2022

Branding
Logo Design
Illustrations
Menu and Print Collaterals
Website Design
Signage Design

Branding
Logo Design
Illustrations
Menu and Print Collaterals
Website Design
Signage Design

Client

Beekman Tower, an iconic art deco building originally served as a women’s-only club and hotel space. Ophelia sits a top of this monument of classic New York architecture set on the East River. The brief was to reintroduce this rooftop gem to the public.

Our Approach

Inspired by art nouveau settings, Parisian apartments of the 1930s and blues of the night sky, the visual identity sought an enigmatic allure. Interpreted through a serif logotype, mystical colour palette, and flora and fauna illustrations adapted from public archives. Doors have reopened to the 26th floor to inspire a new generation.

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Credits
@sidebaystudio on instagram