I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.


A philosophy-first academy for creative thinkers

Date of Completion
February 2023

Brand and Visual Identity

Brand and Visual Identity


Novel Philosophy Academy is a philosophy-driven academy for creative thinkers. With courses and a podcast that puts undisputed ideas on trial, NPA explores creative, cultural, and character development by integrating a rational philosophy with creative thinking.

Our Approach

The design translation looked towards a dynamic logo system expressing the many facets of the active spirit and mind. Through an ever-changing abstraction of the ‘O’ across a scaleable icon repository, the visual identity explores where the psyche leads us in our journey of discovery. Grounded by an emboldened typographic application and a contrasting dual-toned color palette, the visual identity realizes energetic components harmoniously.

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