I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

CELEBRATE THE REBELS

Kickers retro collection

Services
Date of Completion
April 2022

Conceptualization
Moodboarding
Casting
Styling / MUA
Photo + Film media
Always on Organic Content
Paid Media Ads

Conceptualization
Moodboarding
Casting
Styling / MUA
Photo + Film media
Always on Organic Content
Paid Media Ads

Client

Founded in 1970 the rebellious French brand created the first “Jean Boot”, a shoe that could be styled with denim. Immediately adopted by musicians and rebels the world over, the quirky silhouette became immediately iconic to remain a flagship product of the brand even after. Kickers campaigns have to speak to kids and parents alike, spanning generations and taste.

Our Approach

National Campaign for Kickers UK, launching a retro collection that goes back to the roots and the triple stitched denim inspired shoe and celebrates the rebels. Shot on film in an editorial style, this Spring/Summer campaign brings out the nostalgia inherent to the brand. Setting the scene of this birthday party in a traditional working class club in London gave the art direction a particular flavour. Each image looks as if out of a touching and elevated photo album.

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Credits
Project completed for Pentland Brands
@sidebaystudio on instagram