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I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

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TRIP TO BRIGHTON

Kickers summer edit

Brighton
Services
Date of Completion
February 2023

Conceptualization
Moodboarding
Casting
Styling / MUA
Photo + Film media
Always on Organic Content
Paid Media Ads‍

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Conceptualization
Moodboarding
Casting
Styling / MUA
Photo + Film media
Always on Organic Content
Paid Media Ads‍

‍

Client

Founded in 1970 the rebellious French brand created the first “Jean Boot”, a shoe that could be styled with denim. Immediately adopted by musicians and rebels the world over, the quirky silhouette became immediately iconic to remain a flagship product of the brand even after. The brand needed a national campaign to re-launch a retro collection that goes back to the roots and the triple stitched denim inspired shoe.

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Our Approach

Insights had shown that nostalgia was a huge part of the brand's success, so it was important that the communications were not one size fits all and could keep one foot in the affection for the past. This seasonal campaign was developed in-line to celebrate a nostalgic edge and recapture parents and young adults hearts.

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Credits
Project completed for Pentland Brands
@sidebaystudio on instagram