I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

EASTENDERS

Kickers winter collection

Services
Date of Completion
February 2023

Conceptualization
Moodboarding
Casting
Styling / MUA
Photo + Film media
Always on Organic Content
Paid Media Ads‍

Conceptualization
Moodboarding
Casting
Styling / MUA
Photo + Film media
Always on Organic Content
Paid Media Ads‍

Client

Back in 1970 Daniel Raufast created a new style of casual boot designed specifically for waring with jeans. the Kick Hi: a classic shoe that remains as iconic as ever. Today, Kickers' contemporary new styles and colours provide fashionable and times looks for the.young and the young at heart. With its unique heritage and modern designs, Kickers continues to be a family loved shoe brand.

Our Approach

In this campaign we focused our efforts on producing a great variety of assets that can generate a new appetite for the brand on social media. Insights had shown that nostalgia was a huge part of the brands success, so it was important that our communications were not one size fits all and could keep one foot in the affection for the past. This seasonal campaign was developed to amplify the brand's overarching proposition ‘It Starts in Kickers’ but with a softer editorial touch. Shot digital and on film these images bring through a nostalgic edge and recapture parents and young adults hearts.

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Credits
@sidebaystudio on instagram