I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.


Annual creative festival

Date of Completion
February 2023

Print Design
Campaign Collaterals
Signage and Wayfinding

Print Design
Campaign Collaterals
Signage and Wayfinding


-ING Creatives is an organization based in Dubai that coordinates design events. In April 2016, following the success of their first creative conference, they launched their largest event to date featuring 30+ international exhibiting artists and a roaster of exceptional speakers including Timothy Goodman, Neville Page, and David Delgado giving talks and conducting workshops.

Our Approach

To celebrate Dubai’s first-established annual creative festival and the inclusive international presence, a series of photographs capturing flag-like fabrics dancing amongst the resilient local backdrops became the foundation for each year’s campaign. The spirit of these photos can be seen transferred across all -ING’s touchpoints, from digital and print collaterals spanning from small applications such as name tags, to large scale applications such as outdoor signage.

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