Visual Identity
Website Design
Hoardings
Signage and Wayfinding
Print Collaterals
Visual Identity
Website Design
Hoardings
Signage and Wayfinding
Print Collaterals
Inspired by the 24/7 activity of markets around the world where everybody in front and behind the stalls are passionate purveys of the best, Assembly unveils Toronto’s first-ever chef’s hall. 17 local established and rising chefs are joined under one roof to transform Toronto’s gastronomic landscape. Catering to a revolving door of morning, lunch and evening crowds, the visual identity features day-time and night-time adaptations that flexibility highlight the offerings.
Catering to a revolving door of morning, lunch and evening crowds, the visual identity features interchangeable day and night-time adaptations to highlight offerings catering to round-the-clock crowds. Endearing use of color-blocking mixed with a coral-centric color palette act as a backdrop for voluminous typography to playfully dance across open compositions. A paired back logotype that allows individual vendors to shine, is supported by a circular monogram suited for large (neon signage) and small scale (embossing) applications. Together, the visual identity sets a relaxed and amicable mood.