Catering to a revolving door of morning, lunch and evening crowds, the visual identity features interchangeable day and night-time adaptations to highlight offerings catering to round-the-clock crowds. Endearing use of color-blocking mixed with a coral-centric color palette act as a backdrop for voluminous typography to playfully dance across open compositions. A paired back logotype that allows individual vendors to shine, is supported by a circular monogram suited for large (neon signage) and small scale (embossing) applications. Together, the visual identity sets a relaxed and amicable mood.