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I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

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ANATOMY

NexGen Biochemical Haircare

Services
Date of Completion
April 2022

Creative Direction
Art Direction
Design Direction
Packaging Design
ECOMM Platform

Creative Direction
Art Direction
Design Direction
Packaging Design
ECOMM Platform

Client

Anatomy set out to drive scientific breakthrough in biochemical hair repair. Working with a Swiss pharmaceutical lab, their pioneering research has led to the creation of a unique family of molecules and the discovery of a new way to reconstruct hair.

Our Approach

We were approached to define the brand positioning, evolve the visual identity and implement across an eCommerce platform, packaging and social media strategy. Capturing the science and innovation, we opted for a reduced and clinical colour palette accentuated by a futuristic Swiss Blue, technical and robust typography, along with a focus on texture, macro photography and intricate use of negative space.

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Credits
@sidebaystudio on instagram