We believe that imagination, creativity and thoughtful design are what differentiate ephemeral brands from cultural icons.

Founded in 2020 by Caroline Leroux CSUPER was built on a belief that meaningful creative expression has the power to shape culture. Caroline's empathetic direction merges strategic insights with emotive expression to build brands that influence. With a background in creative direction, she is a courageous storyteller whose work is fuelled by her passion to create experiences people love and remember.

We work collectively, but our purpose is singular: create beautiful and meaningful brands. Our approach is thoughtful and blends strategy with intuition.

Selected Clients

Acer
Adobe
Al Fayah Park
Asian Civilizations Museum
Assembly Chef’s Hall
Beekman Tower
Berghaus
Brownbook
Built Interest
Copa90
Cos
Dior
Ellesse
EDL Laminates
Figment Boutique Residences
Frith Street Gallery
Galeries Lafayette
Holler
Hourglass
Huawei
-ing Creatives
John Lewis
Karen Millen
Kickers UK
Kimpton Bangkok
Lacoste
Leo Burnett
LOFT Home and Office Furniture
M&S
Minchō
Origin + Bloom
P Magazine
Pentland Brands
Philip Kingsley
Print Magazine
Printemps de Paris
River Island
Simply Be
Speedo International
Tara
The Affiche Gallery
World Bank
World of Leggings

Capabilities

We partner with brands that inspire us and we have helped companies of all sizes, from big organisations to founder brands and everything in between.

Operational Strategy
Workstream Implementation
Resourcing
External Partnerships Mapping
Transformation Roadmap
Category Expansion
Product Development

Brand Building
Purpose Definition
Values Definition
Product Nomenclature
Brand Strategy
Brand Identity
Brand Systems
Verbal Identity
Messaging Hierarchy and Architecture
Audience Segmentation
Brand-led Product Development Strategy

Communications
Omnichannel Strategy
Full Funnel Digital Strategy
Creative Direction
Image and Footage Creation
Copywriting
OOO Campaigns
A+ Content
Always on Content

Experiential
Visual Merchandising
Pop-up Design
POS

Process

We conceptualise,
we challenge, we create,
we go to market.

We're diverse and we're borderless.

Caroline Leroux
Founder & Creative Partner
Caroline Leroux founded CSUPER in 2020 because she believes brands have the power to shape culture and future. Her instinctive leadership merges commercial strategy with creativity to help founders and brand leaders bring their vision to life and drive change. With a background in creative direction, she is a courageous storyteller whose work is guided by a single-minded aspiration: to build the iconic brands of tomorrow.

Before founding CSUPER, Caroline served in creative leadership roles at international studios and agencies. A M.A. graduate of Université Paris La Sorbonne, Caroline lives between London, Paris and New York City. Past and present collaborations include Speedo, Lacoste, Dior, Le Printemps de Paris, Galeries Lafayette, Karen Millen, Paw, Kickers, Battersea Power Station and Hudson Yards to name a few.
New York
Fabrice Temmerman
Client Services and Project Direction
Fabrice has spent the last 20 years honing his skills managing and delivering strategic brand communications.He is solution focused and strives to build strong relationships at all levels to create collaborative and productive partnerships, both internally and externally. Having built his career agency side in JWT and Publicis, Fabrice has worked across a range of international brand consultancies and enjoys applying creative problem solving to stakeholder management, project architectures and multiple deliveries. Notable clients include Start JudgeGill, JWT, Publicis, Nestlé, Adidas, Barclays, Virgin Atlantic, Speedo, Eurostar.
London
Hanna Kirwan
Creative Operations
Hanna is a forward-thinking cross-function specialist who has spent the last 15 years developing her skills in brand creative operations - building and developing teams, strengthening collaborations, facilitating new partnerships and determining new areas of value. With both agency and in-house experience she has consulted for established global brands, accelerated start-ups and grown global agencies.
Sweden
Andrew Ross-Sheeran
Strategy and Creative Direction
Andrew is a creative leader who believes that great ideas can change the world. With over 15 years experience in brand building and design systems he has led talented teams both in-house and agency side. As a creative director, he ensures all work is strategically sound, conceptually inspiring, and creatively powerful. Strategic and precise, he listens and challenges to articulate creative responses that have one thing in common: the foundation of a great idea. Select agencies and clients include Saatchi & Saatchi, Habitat, Lacoste, Speedo, TK Maxx, Mitre.
London
Cristina Vila Nadal
Art Direction
A seasoned art director, director and overall image creator, Cristina brings an elevated perspective on content creation. She has worked with brands and international agencies to deliver commercially driven campaigns across numerous categories from hair, beauty and fashion to furniture and beverage. On set and off set Cristina is an energetic creative and a resourceful multitasker. Select clients include Hourglass, Lacoste, River Island and House of Holland.
London / Barcelona
Jiani Lu
Design Direction
Jiani is a multi-disciplinary designer with expertise in visual identity systems, digital media, print and environmental design. Jiani brings excellence in creativity through their work in Singapore, Dubai, Taiwan, and Canada. During the past 10 years they have led the development of innovative and digital forward creative to engage key audiences across sectors worldwide. Select clients include Asian Civilizations Museum, World Bank and Kimpton Bangkok.
Toronto
Mona Ayyoub
Graphic Design
Mona is a skillful designer with experience in digital design, static print as well as packaging, typography and Arabic calligraphy. She is well-versed in the Arabic language and strives to create beautiful bilingual graphics that highlight the beauty of Arabic typography. With experience in-house and in agencies she uses her rare skills to create practical and visionary designs. Adaptable and curious, she is always ready for a challenge.
Toronto

We believe in transformation through collaboration. We help brands evolve how they create, communicate, and close the gap between conceptual ideas and brand impact for their consumers around the globe.

We combine strategy, creative and operations to help you bring your vision to life. Get in touch to partner up with us.
hey@csuper.studio or call us at +1(917)9451180
@csuper.studio on Instagram