Digital strategy
Social Content Strategy
Art Direction
Casting
Production
Video editing
Digital strategy
Social Content Strategy
Art Direction
Casting
Production
Video editing
Speedo's first fashion collaboration in over a decade. Working in closely with both teams, our aim was to create a comprehensive asset pack that would generate excitement and reconnect with the lifestyle consumer, while also transforming the brand's image. As part of this campaign, a new social channel was created — Speedo.Life, specifically designed for regular and casual swimmers.
Developed in close partnership with the brand team to reconnect to the lifestyle consumer and change the perception of the brand we styled, directed, shot and delivered in a few days this ready-to-use asset pack made waves in the swimming category. This was the first campaign to run on new channel Speedo.Life, built for regular and light swimmers. Whereas engagement per follower for Speedo was 3.3%, for Speedo.Life the figure was 21.8%. This was a real win in building an engaged new audience.
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