Creative direction
On-set art direction
Photography and film production
Social content
Creative direction
On-set art direction
Photography and film production
Social content
The brief was to launch an international campaign showcasing the creations of this summery collection. Conceptuliased in close partnership with the product development and marketing teams to create a fully integrated campaign that aligned with quintessential Lacoste.
When Lacoste launched the My Lacoste Summer campaign, it was a change in direction for the brand. To signal this step change they called on us to bring through the products story and deliver a commercial social strategy. Our response was a fashion-led, sporty style targeted at a wider international younger consumer. Using bright block colours, graphic shapes, and sharp shadows, we developed a campaign highlighting the playfulness, the diversity and the modern spirit of the Lacoste craft.
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